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About

Aaron Ooi

Versatile skill pool

Versatile skill pool

8+

years experience

8+

years experience

New Zealand

Available for hiring

Available for hiring

Intro

I'm Aaron, nice to meet you! With over 8 years as a Lead Product Designer and a strong background in software engineering, I craft engaging digital experiences that blend design and technology seamlessly. My creative approach is backed by technical know-how, allowing me to turn complex ideas into intuitive and impactful solutions.

Collaboration is key to my design process. I enjoy working closely with cross-functional teams to refine designs iteratively, ensuring they meet both business goals and user needs in today’s fast-paced digital world. My engineering background helps me bridge the gap between design and development, pushing the boundaries of what’s possible and continuously innovating.

I'm always exploring new ways to integrate design and technology, whether it's creating user-friendly interfaces, enhancing user experiences, or tackling difficult problems. Driven by a passion for innovation, I am committed to bringing fresh and impactful ideas to life and making a lasting impact on the digital world.

In my free time, I love traveling with my wife to different countries, trying new cuisines, playing video games, enjoying coffee, and playing sports like basketball and golf.

I'm Aaron, nice to meet you! With over 8 years as a Lead Product Designer and a strong background in software engineering, I craft engaging digital experiences that blend design and technology seamlessly. My creative approach is backed by technical know-how, allowing me to turn complex ideas into intuitive and impactful solutions.

Collaboration is key to my design process. I enjoy working closely with cross-functional teams to refine designs iteratively, ensuring they meet both business goals and user needs in today’s fast-paced digital world. My engineering background helps me bridge the gap between design and development, pushing the boundaries of what’s possible and continuously innovating.

I'm always exploring new ways to integrate design and technology, whether it's creating user-friendly interfaces, enhancing user experiences, or tackling difficult problems. Driven by a passion for innovation, I am committed to bringing fresh and impactful ideas to life and making a lasting impact on the digital world.

In my free time, I love traveling with my wife to different countries, trying new cuisines, playing video games, enjoying coffee, and playing sports like basketball and golf.

Figma

UI design

UX research

UX design

Design systems

UX research

Animation

Branding

Experience

Mystartup.ai

Co-Founder & Lead Product Designer

2024 - Current

As Co-Founder & Lead Product Designer at Mystartup.ai, I oversee the design and user experience for all platform features, driving innovation and ensuring exceptional usability.

As Co-Founder & Lead Product Designer at Mystartup.ai, I oversee the design and user experience for all platform features, driving innovation and ensuring exceptional usability.

Westpac

Lead UX Designer

2023 - Current

As Lead UX Designer at Westpac, I spearheaded two high-impact Mastercard initiatives to redesign and enhance the Westpac One app across web, mobile, and tablet platforms.

As Lead UX Designer at Westpac, I spearheaded two high-impact Mastercard initiatives to redesign and enhance the Westpac One app across web, mobile, and tablet platforms.

Contact Energy

Lead UX Designer

2022 - 2023

As Lead UX Designer at Contact Energy, I drove two highly impactful projects - billing estimate and billing inquiry that addressed long-standing customer requests through the digital platform.

As Lead UX Designer at Contact Energy, I drove two highly impactful projects - billing estimate and billing inquiry that addressed long-standing customer requests through the digital platform.

AskNicely

Lead Product Designer

2021 - 2022

As a Lead Product Designer at AskNicely, I played a key role for ensuring high design and vision standards for our gamification and coaching features across both mobile and desktop platforms.

As a Lead Product Designer at AskNicely, I played a key role for ensuring high design and vision standards for our gamification and coaching features across both mobile and desktop platforms.

Tax Management NZ

Lead UX Designer

2019 - 2021

As a Lead UX Designer at Tax Management NZ, I led the UX design process to enhance our tax management solutions and streamline the user experience for our clients.

As a Lead UX Designer at Tax Management NZ, I led the UX design process to enhance our tax management solutions and streamline the user experience for our clients.

Let's talk